What This Experience Brings to Your Business
I understand the decisions behind a marketing plan and the work required to deliver it.
My experience as a designer, marketer, and business owner helps me identify priorities, make practical recommendations, and take responsibility for execution.
I’m ready to bring that perspective to a marketing leadership role where I can help strengthen the brand, support sales, and build a clear direction for growth.
Lime Group, LLC
Founder & Marketing Director | 2010–Present
Founded and operate a marketing company serving organizations throughout the Southeast, handling strategy and execution for approximately 20 clients annually.
I work directly with business owners and leadership teams to understand their goals, identify marketing priorities, and put plans into action. My responsibilities include brand development, websites, SEO, paid media, content, email marketing, social media, and performance reporting.
As the sole operator, I manage both the client relationship and the work itself. That includes advising on marketing investments, balancing deadlines, and adjusting priorities as business needs change.
I also coordinate with clients’ sales teams, departments, and outside partners to keep projects moving and marketing aligned with the broader business.
Career Highlights
100+ Websites Launched
75+ Organizations Served Across My Career
Approximately 20 Clients Served Annually
Experience Across 11+ Industries
$250K+ in Cumulative Paid Media Spend Managed
Client Relationships Spanning 10+ Years
Versatile Technology Group
Digital Marketing Manager | 2009–2010
Managed B2B digital marketing initiatives across website strategy, email marketing, and lead generation.
These efforts contributed to an 18% increase in qualified leads. The role expanded my experience in using analytics to evaluate campaigns and connect marketing activity to customer acquisition.
Knowledge Link
Marketing Coordinator | 2008–2009
Supported digital marketing campaigns through SEO, website management, and analytics.
This role connected my creative background with the technical side of marketing, building my experience in search visibility, website performance, and campaign measurement.
On The Ball Magazine
Art Director | 2004–2008
Advanced from Graphic Designer to Art Director, with responsibility for publication design, branding, and creative development.
Managed creative projects from concept through completion, building the foundation in visual communication and project execution that continues to shape my marketing work.
Career Progression
Graphic Designer
↓
Art Director
↓
Marketing Coordinator
↓
Digital Marketing Manager
↓
Founder & Marketing Director
Areas of Experience
STRATEGY & GROWTH
Marketing Strategy
Growth Strategy
Business Development
Budget Management
Entrepreneurial Leadership
DIGITAL MARKETING
SEO & Local SEO
Google Ads & Paid Media
Analytics
Lead Generation
Email Marketing
Social Media Strategy
CRM
WEBSITE & CREATIVE
Website Strategy
UX/UI
Brand Development
Creative Direction
Adobe Creative Cloud
LEADERSHIP
Marketing Direction
Cross-Functional Leadership
Stakeholder Management
Marketing Operations
Education
University of Tennessee
Bachelor of Fine Arts — Graphic Design
Cum Laude
Alpha Tau Omega Fraternity
Experience Is More Than a Timeline
Twenty-plus years in marketing has given me experience across a lot of platforms, industries and business situations.
But the most valuable part isn't knowing how to use a particular tool.
It's knowing which problems are worth solving, which opportunities are worth pursuing, where marketing dollars are likely to make a difference and how to bring the right pieces together to move a business forward.
That's the perspective I bring to the work today.