Marketing Strategy Put Into Practice

My work spans websites, SEO, paid advertising, branding, and ongoing marketing strategy for organizations throughout the Southeast.

I handle the work from the initial business conversation through planning, creative development, implementation, and improvement. Every project starts with understanding the customer, the business goal, and what needs to change.

Below is a closer look at the work I do and the thinking behind it.

Website Strategy & Redesign

I’ve planned, designed, and launched more than 100 websites, handling everything from content organization and messaging to design, usability, and SEO.

My work includes rebuilding outdated sites, simplifying complex product and service information, improving mobile experiences, and creating clearer paths to inquiries or purchases.

I approach each website as part of the sales process: helping visitors understand the business, find answers, and take the next step.

SEO & Organic Growth

I develop search strategies around the products, services, and locations that matter to a business and its customers.

My work includes website structure, technical improvements, local SEO, Google Business Profile management, and content that answers real customer questions.

I use search and website performance data to identify opportunities and guide ongoing improvements, with a focus on relevant traffic and qualified inquiries.

Paid Media & Lead Generation

Across my career, I’ve managed more than $250,000 in cumulative advertising spend through Google Ads and other digital platforms.

I work through audience targeting, search intent, ad messaging, landing pages, and conversion tracking to connect campaigns with the business’s customer acquisition goals.

I also look at lead quality and what happens after an inquiry, helping identify where advertising and the sales process need to work more closely together.

Brand Strategy & Creative Direction

My background in graphic design and art direction shapes how I develop brands and communicate ideas.

My work includes visual identity, advertising creative, publications, websites, digital campaigns, and customer-facing marketing materials.

I connect creative decisions to the audience and business strategy, helping organizations present a clear, consistent identity across the places customers encounter them.

Marketing Strategy & Business Priorities

I help business owners and leadership teams decide where marketing should focus and how to put available resources to work.

That can mean identifying gaps in a website, rethinking a campaign, clarifying positioning, or bringing competing departmental priorities into one plan.

My role is to assess the situation, explain the options, recommend a direction, and carry the work forward with clear priorities.

Experience Across Industries

I’ve worked with industrial companies, healthcare practices, home service businesses, government organizations, and other businesses throughout the Southeast.

That experience has taught me to learn each organization’s customers, terminology, and sales process before shaping its marketing approach.

Featured Case Studies

The best way to understand my work is to look at the problem, the strategy and what happened next.

These case studies highlight selected projects involving website strategy, SEO, paid media, branding, lead generation and long-term marketing.

Let’s Talk About Your Marketing Goals

If you’re looking for someone who can assess the situation, set a clear direction, and take responsibility for the work, I’d welcome a conversation.

I’m available to discuss marketing leadership opportunities, consulting, and strategic projects.