Marketing Experience Across Industries
Over more than 20 years, I’ve worked with organizations across industrial equipment, healthcare, home services, government, professional services, and other industries.
That experience has taught me to adapt my approach to the customer, the sales process, and the organization’s goals.
I start by learning how the business works. Then I build the marketing around what its customers need to understand and what motivates them to take the next step.
Industrial & Manufacturing
My industrial experience includes work with Process & Power, Industrial Air Services, and Gordon Air Compressor.
I develop website and search-focused content around technical products, equipment applications, maintenance, and service needs. The work requires understanding industry terminology and organizing detailed information for the people evaluating equipment or looking for help.
From product pages to online parts catalogs, I focus on helping buyers find relevant information, understand their options, and contact the right supplier.
Healthcare
My healthcare experience includes websites, search visibility, educational content, and patient communication for medical organizations, including The Children’s Clinic in Jackson, Tennessee.
I focus on helping patients and families understand services, find provider information, and know how to contact the practice.
The work calls for clear language, accurate information, and a tone that feels approachable and professional.
HVAC & Home Services
My work with Harbin Heating & Air Conditioning includes Google Local Services Ads, service-specific FAQs, and local SEO content planning.
I connect advertising with information that helps homeowners understand their repair, replacement, and maintenance options. The content reflects seasonal needs, common customer questions, and the communities the company serves.
The focus is on reaching people who need service and helping them take the next step toward a qualified inquiry.
Government & Public-Sector Organizations
My work with the Northwest Alabama Council of Local Governments includes program content, service-specific FAQs, SEO content planning, and a monthly newsletter framework.
The goal is to make a broad range of public services easier for residents to find and understand, including aging services, transportation, community planning, and business assistance.
I organize information around practical questions: what the program does, who it helps, and how to get started.
Professional Services
I’ve worked with professional services organizations on positioning, branding, websites, search visibility, and digital content.
My focus is on explaining the firm’s expertise, who it serves, and why its approach matters to a prospective client.
Clear messaging and useful information help visitors evaluate the business and take the next step toward a conversation.
Owner-Operated & Growing Businesses
As a business owner myself, I understand the responsibility behind approving a marketing investment.
I work directly with owners to establish priorities, explain recommendations, and develop a plan that fits their resources.
My clients have one point of contact for strategy and execution, with direct communication and clear responsibility for the work.
Additional Industry Experience
My broader experience includes education, nonprofits, retail, hospitality and tourism, real estate, construction, agriculture, and local service businesses.
Across these categories, I bring a consistent process for learning the organization, understanding its audience, and developing relevant marketing.
How I Learn Your Business
I begin with the people closest to the customers: owners, sales teams, service staff, and department leaders.
I ask about customer questions, buying decisions, competitors, terminology, and the obstacles that affect growth. I review the existing marketing to understand what is working and where information is missing.
That gives me the context to make useful recommendations and explain how each priority supports the organization’s goals.
Bringing That Perspective to Your Organization
Working across industries has strengthened my ability to ask useful questions, understand unfamiliar businesses, and turn complex information into clear marketing.
If you’re looking for a marketing leader who can learn your organization and take responsibility for moving the work forward, I’d welcome a conversation.